Everybody has a different Why.

Everybody has a different WHY

Starting your own business. Think about your Why. Have you thought about why you want to start your own business? It’s pretty important to have that in mind. It’s part of why people buy your product or service. Your why can’t only be about making money. So why did you start your business? Everybody has a different why. It's also the easiest marketing for introverts. Because your business and why you started it is easy to talk about. For me, it is about freedom and my health.

My health

I always helped other people by working for somebody else. I booked great trips for people, I helped people find new jobs, and I helped to sell cars (yes, cars). But I kept getting sick. I know this is not something people talk about very often. But I think it's very important to do because this had so much influence on how I am now, also as a business owner.

It started all in 2014. Of course, it started way before that but you don’t always see it coming… In September 2014 I went on a trip to Tucson, Arizona and had a fantastic time. After I came back I had another week off and instead of doing fun things I only slept. That should’ve been a big warning sign but during the years I always became sick during or after my trips. After that week of sleeping, I went back to work because that’s what you do, right?

I wasn’t even a week back at work and I stopped functioning. I was sitting behind my computer and couldn’t do anything but cry. My colleagues all knew this was coming, but I had no clue until it was there. A burn-out. Because that’s what you do in your 30s, right? You take a burn-out. I drove myself home although there were enough people who offered to drive me. But that was one of the problems. I did everything myself and didn’t need help from someone else. Or so I thought. After that, I spend three months at home. I couldn’t do anything and I didn’t know how this was ever going to be any different.

How I got better and started my own business

The company I worked for at the time offered me a reintegration program and although I couldn’t see how going to a place for 40 hours a week would help me at all, I jumped in. And that was such a good decision. I had three weeks of group therapy, working out, and I could make my own plan again. I could look at the future and started working again. I was stronger than ever and I knew my boundaries.

But with every job after that, I became tired again. So so tired.  I really had to think about what I really wanted to do because this was not making me happy. Exactly at the same time, I heard my contract was not extended, I saw a course to check if becoming a virtual assistant was something for me. I heard of the term before but I never thought I could do that. Start my own business. I did the course and fell in love. This is what I wanted to do. I can combine everything I know and learned and help even more people.

Freedom is my most important why

The other reason is freedom. The freedom to do what I’m best at and the freedom to have a say about what I do. When you work for somebody nine out of ten times you also do tasks that are not your thing, but because it’s in your job description you do them. Now I make the rules. There is no job description. Whatever makes me happy I am doing. That's why I started Wanderful Academy. Empowering more introverted business women like me.

The freedom to work where I want. I type this standing/dancing at my kitchen counter. I can work everywhere I want as long there is a wifi connection.

The freedom to work whenever I want. I’m not confined by office hours. I can help my friend with her horses if I want to or I can take the afternoon off and read a book in the sun.

That’s also the freedom I want to give my clients.

Want to let the world know what your Why is? There is no better way to let everybody know than to create your own website.

10 ways
you can make money
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  • 25 December, 2020

Marit Verlaat

I'm an introverted online business owner with wanderlust. I believe that being an introvert is one of the best assets a business owner can have. Introverts are excellent at working alone. They can work towards a goal without getting distracted. Plus, introverts are amazing at learning new things. I'm here to empower you to make your own website as awesome as you are. From the comfort of your own home. In your own time. So you can live the life of your dreams.