How to change SEO on Squarespace

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Everybody tells you that WordPress is the platform to use when you want great SEO. But that’s not true. Squarespace is just as good with SEO. Let me tell you how to change SEO on Squarespace.

What is SEO

First, you want to know what SEO is and that’s a very good question. When you’re just starting it’s overwhelming to read all these terms that are important. SEO stands for Search Engine Optimization. So when you type something into Google or any search engine the websites that have great SEO will come up in the first few pages. And you want to end up on the first page with a blog post or one of your pages.

SEO and Squarespace

SEO is a world on its own it sometimes seems. I’m not an expert in it but I can tell you how you implement it into your own Squarespace website. If you want to learn everything you need to do to optimize your website I recommend the DIY course Easy SEO.

So how to change SEO on Squarespace? First of all, you need a description of what you do to help people. This short description you’ll put in the Marketing section of your website. Make sure this is between 50 and 160 words and it’s filled with the keywords you want people to find you with. Don’t put only keywords in it. You want it to be a short story. Make sure to give your website a SEO title.

Secondly, you want to do the same for every page you make. Again a short story of about 160 words. And of course the SEO title. It’s optional but I would recommend doing it.

You can add this by clicking on the wheel next to the page name in your navigation.


Squarespace SEO image size

People tend to forget this part. Your images can also add to a great SEO. So before you upload an image to your Squarespace website give it a relevant name. Also, make sure that your images are not too big. This will slow your website down and Google will take that into account. Make your images a maximum of 1200 pixels.

Your blog on Squarespace

A good way to get noticed is by blogging. You can write blogs around your keywords. You can add a SEO title and description to each blog you write. That way your blog is found on Google. You can do the same with your podcasts. You can even transcribe them to create a blogpost.

All this will make your website easier to find for your dream humans. Squarespace is super easy to work with and ideal for the non-technical business woman. 

  • 16 April, 2021

Marit Verlaat

Empowering introverted female entrepreneurs to change the world by creating their own Squarespace website.