How do you choose a good name?

How to choose a good name

Choosing your business name is pretty important. My philosophy is that you should really feel your business name. You’re going to use it so much, it has to be a name you want 100%. How do you choose a name and how did I choose mine?

Why did I choose this name?

A couple of weeks ago I mentioned briefly why I chose the name of my business and I want to let you know a little bit more about it. I chose Wanderful Assistant because I have a serious case of wanderlust. As soon as the topic of naming my business came about, I knew it needed to be something that referred to traveling. Wanderlust is such a famous word that I wanted to build on that. I definitely could also choose a name that had fernweh in it but that is so much harder to pronounce so that wasn’t an option.

I also knew that I didn’t want to use my own name. I knew I wanted to go international and let's face it Marit is not a name that is easily pronounced all around the world.

What process did I use to come to the final name?

So I started to play with words and wrote them all down. The person who helped me with starting my own business told me to do this. This is also my advice for you: write everything down. Because you will have that brilliant idea when you least expect it. In bed, under the shower, while staring out the window, etc. And it won’t always be your first thought. Give it a couple of days. While I was not thinking about a name Wanderful appeared in my brain.  

Of all the names you write down pick your top 5.

Then use on Squarespace to check if the domain name already exists. If it already exists you can almost be sure that the business name also exists. I had that with the name combi I had thought of first. I have to say that I have no idea what that name was now I’m thinking about it. Funny thing about the brain. So, I had to choose another combi and immediately knew it had to be Wanderful Assistant.

Also, ask somebody who you trust what they think about the name(s). You can totally be in love with it but somebody else can give another insight that will change your mind. I asked my cousin and the person who helped me start my business. I was that person for a couple of friends of mine. By the way, I really love doing that. Spar with a friend about their business name or anything about their business.

So, now you know how I came about my name and maybe helped you a bit in your search for the perfect business name. Do you want people to know about your business. Then create a website. We as introverts are experts in doing things ourselves. Want a little bit of help? Yeah, I know help is a dirty word. But it does make your life a lot easier!

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  • 19 February, 2021

Marit Verlaat

I'm an introverted online business owner with wanderlust. I believe that being an introvert is one of the best assets a business owner can have. Introverts are excellent at working alone. They can work towards a goal without getting distracted. Plus, introverts are amazing at learning new things. I'm here to empower you to make your own website as awesome as you are. From the comfort of your own home. In your own time. So you can live the life of your dreams.