What’s the best way to tell your story on your website?
It's a real art to tell your story on your website. You want to really connect with your ideal client. You want to let them know that you really want to help them. But how do you do that? In this blog I have a couple of tips to use.
Content is key on your website. It tells a story about what you have to offer and who you are. So let me tell a little bit more about authentic storytelling.
I see a lot of websites where people just mention what they sell and that’s about it. These days this is not enough anymore. People want to know more. More about what your product or service can do for them, more about you. So, you need to tell a story. It can be the story of your why, the story of yourself, or the story of your products/services. Preferably all of those stories can be found on your site.
Make it an authentic story. People will know if you write something only because you think people will want to read that. And remember that not everybody who visits your site is your ‘ideal’ customer. And they don’t have to be. If it clicks, it clicks and they will become your customer. Yay! But it’s also ok if they don’t want to become a customer. Maybe they just want to read your blogs.
You can use the Pixar technique to write your story:
It's ok to evolve
Tell your story on your site and in your posts on social media. Let people see who you are and what you have to offer them. It’s also ok if you change things to make sure it tells more of your story and more of what your products/services can do for your customers. My site looks totally different than it did 1,5 years ago. Just because I offer different services. But the why I do that is still the same. The same goes for what people get out of the services I offer: more freedom.
Do you want to create your own website to tell your story? I definitely recommend Squarespace to build it with.
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