What’s the best way to tell your story on your website?

What's the best way to tell your sotry

It's a real art to tell your story on your website. You want to really connect with your ideal client. You want to let them know that you really want to help them. But how do you do that? In this blog I have a couple of tips to use.

Be authentic

Content is key on your website. It tells a story about what you have to offer and who you are. So let me tell a little bit more about authentic storytelling.

I see a lot of websites where people just mention what they sell and that’s about it. These days this is not enough anymore. People want to know more. More about what your product or service can do for them, more about you. So, you need to tell a story. It can be the story of your why, the story of yourself, or the story of your products/services. Preferably all of those stories can be found on your site.

Make it an authentic story. People will know if you write something only because you think people will want to read that. And remember that not everybody who visits your site is your ‘ideal’ customer. And they don’t have to be. If it clicks, it clicks and they will become your customer. Yay! But it’s also ok if they don’t want to become a customer. Maybe they just want to read your blogs.

You can use the Pixar technique to write your story:

  • Keep in mind what's interesting to you as an audience. Not what's fun for you as a writer. So keep your visitors in mind when you write.
  • Simplify. Focus. You'll feel like you're losing important stuff but what it does is set you free.
  • Putting it on paper lets you start fixing it. Otherwise you'll never share your perfect idea.
  • Why must you tell this story? What's the belief burning within you . That's the heart of the story.
  • What's the essence of your story? The most efficient way of telling it? If you know that, you can build from that.

It's ok to evolve

Tell your story on your site and in your posts on social media. Let people see who you are and what you have to offer them. It’s also ok if you change things to make sure it tells more of your story and more of what your products/services can do for your customers. My site looks totally different than it did 1,5 years ago. Just because I offer different services. But the why I do that is still the same. The same goes for what people get out of the services I offer: more freedom.

Do you want to create your own website to tell your story? I definitely recommend Squarespace to build it with.

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  • 9 April, 2021

Marit Verlaat

I'm an introverted online business owner with wanderlust. I believe that being an introvert is one of the best assets a business owner can have. Introverts are excellent at working alone. They can work towards a goal without getting distracted. Plus, introverts are amazing at learning new things. I'm here to empower you to make your own website as awesome as you are. From the comfort of your own home. In your own time. So you can live the life of your dreams.